BlackBerry 10 'Saviour' RIM

Exactly this evening or early morning U.S. time, the manufacturer of BlackBerry, Research In Motion (RIM) released the BlackBerry 10 operating system. The move is part of RIM's strategy to block Samsung and Apple in the battle of premium class mobile phone.

As quoted by Mobile Today, Wednesday (30/1), calling RIM partner marketing campaign focused on the distribution of these costly. It's rare RIM. The reason this campaign into an important historical RIM in order to penetrate the market.

"The future depends RIM BlackBerry 10," the source said RIM partners who declined to be named this.

Two years later BlackBerry sales had dropped significantly. In 2012, the BlackBerry market share on a global scale dropping to six per cent. It was also experienced by Nokia, which in the end did a big campaign with their flagship product Lumia.

Separately, one of the sources of the Android partners say it is difficult for RIM to easily beat the competition.

"RIM launches BlackBerry 10 wrong in such a very short time. Timing is really bad," he said.