Two news co-anchors for a Maine television station shocked viewers and colleagues by quitting on the air, later citing frustration with their management. s 6 p. m. newscast on WVII. t give specific reasons on the air for their sudden departure. some recent developments have come to our attention, though, and departing together is the best alternative we can take." ll still be around." in a different capacity."
He said he was not surprised by the action they took. said Mike Palmer, station vice president and general manager.
Benetton is among fashion brands deploying mannequins equipped with technology used to identify criminals at airports to watch over shoppers in their stores.
Retailers are introducing the EyeSee, sold by Italian mannequin maker Almax SpA, to glean data on customers much as online merchants are able to do.
The 4,000-euro ($5,072) device has spurred shops to adjust window displays, store layouts and promotions to keep consumers walking in the door and spending. said Luca Solca, head of luxury goods research at Exane BNP Paribas in London. t expect a mannequin to be observing you."
Demand for the device shows how retailers are turning to technology to help personalize their offers as growth slows in the $245 billion luxury goods industry. Bain & Co. s rate. said Uché Okonkwo, executive director of consultant Luxe Corp. could really enhance the shopping experience, the product assortment, and help brands better understand their customers."
While some stores deploy similar technology to watch shoppers from overhead security cameras, the EyeSee provides better data because it stands at eye level and invites customer attention, Almax contends.
The mannequin, which went on sale last December and is now being used in three European countries and the United States, has led one outlet to adjust its window displays after revealing that men who shopped in the first two days of a sale spent more than women, according to Almax. s line after the dummy showed that kids made up more than half its mid-afternoon traffic, the company says.
Even so, they are helping blur the line between the physical shopping experience and Web retailing by setting up WiFi, iPads and video screens at their outlets to better engage shoppers. Nordstrom, a U. S. chain of more than 100 department stores, says facial-recognition software may go a step too far. said spokesman Colin Johnson.
Others say profiling customers raises legal and ethical issues. U. S. and European Union regulations permit the use of cameras for security purposes, though retailers need to put up signs in their stores warning customers they may be filmed.
Catanese says the company also plans to add screens next to the dummies to prompt customers about products relevant to their profile, much like cookies and pop-up ads on a website. s a fine line between technology that helps and technology that irks. she said.
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